IDEA - International Design Excellence Award
The IDEA is one of the longest running and most prestigious design awards programs in existence. Originally founded to recognize exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more. Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the largest and most widely anticipated annual awards programs in the world.
Once again, our partner Starbucks received a prestigious award for our Phantom Espresso. The close cooperation between the Starbucks engineering and industrial design team and our Thermoplan team produced a unique result. Unique in machine design, unique in construction - a way for the barista to interact directly with the customer at the coffee bar. Details of the Phantom Espresso project can be found here.
We congratulate Starbucks on winning the IDEA - International Design Excellence Award.
Click here to watch the video of the IDEA 2020 awards ceremony.
Images by Stanton J Stephens